Items where Author is "Zeriti, Athina"

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Article

Leonidou, Leonidas C., Aykol, Bilge, Fotiadis, Thomas A., Zeriti, Athina and Christodoulides, Paul (2019) The Role of Exporters’ Emotional Intelligence in Building Foreign Customer Relationships. Journal of International Marketing, 27 (4). pp. 58-80. ISSN 1069-031X

Katsikeas, Constantine, Leonidou, Leonidas and Zeriti, Athina (2019) Revisiting International Marketing Strategy in a Digital Era: Opportunities, Challenges, and Research Directions. International Marketing Review. ISSN 0265-1335

Paparoidamis, Nicholas G., Huong Tran, Thi Thanh, Leonidou, Leonidas C. and Zeriti, Athina (2019) Being Innovative While Being Green: An Experimental Inquiry into How Consumers Respond to Eco-Innovative Product Designs. Journal of Product Innovation Management, 36 (6). pp. 824-847. ISSN 0737-6782

Skarmeas, Dionysis, Zeriti, Athina and Argouslidis, Paraskevas (2019) Importer and exporter capabilities, governance mechanisms, and environmental factors determining customer-perceived relationship value. Industrial Marketing Management, 78. pp. 158-168. ISSN 0019-8501

Leonidou, Leonidas C., Aykol, Bilge, Fotiadis, Thomas A., Christodoulides, Paul and Zeriti, Athina (2017) Betrayal in international buyer-seller relationships: Its drivers and performance implications. Journal of World Business, 52 (1). 28–44. ISSN 1090-9516

Katsikeas, Constantine S., Leonidou, Constantinos N. and Zeriti, Athina (2016) Eco-friendly product development strategy: Antecedents, outcomes, and contingent effects. Journal of the Academy of Marketing Science, 44 (6). 660–684. ISSN 0092-0703

Skarmeas, Dionysis, Zeriti, Athina and Baltas, George (2016) Relationship Value: Drivers and Outcomes in International Marketing Channels. Journal of International Marketing, 24 (1). pp. 22-40. ISSN 1069-031X

Zeriti, Athina, Robson, Matthew J., Spyropoulou, Stavroula and Leonidou, Constantinos N. (2014) Sustainable Export Marketing Strategy Fit and Performance. Journal of International Marketing, 22 (4). pp. 44-66. ISSN 1069-031X

Leonidou, Leonidas C., Leonidou, Constantinos N., Fotiadis, Thomas A. and Zeriti, Athina (2013) Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance. Tourism Management, 35. 94–110. ISSN 0261-5177

Aykol, Bilge, Leonidou, Leonidas C. and Zeriti, Athina (2012) Setting the Theoretical Foundations of Importing Research: Past Evaluation and Future Perspectives. Journal of International Marketing, 20 (2). pp. 1-24. ISSN 1069-031X

This list was generated on Tue Apr 7 20:28:03 2020 BST.