Items where Author is "Aroean, Lukman"

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Number of items: 6.

Article

Aroean, Lukman and Michaelidou, Nina (2014) Are innovative consumers emotional and prestigiously sensitive to price? Journal of Marketing Management, 30 (3-4). pp. 245-267. ISSN 0267-257X

Aroean, Lukman and Michaelidou, Nina (2014) A taxonomy of mobile phone consumers: insights for marketing managers. Journal of Strategic Marketing, 22 (1). pp. 73-89. ISSN 0965-254X

Sugai, Philip and Aroean, Lukman (2014) Waste vs. Challenge! Consumer Insights and Strategic Implications of Unused Technology Product Capabilities and Features. Kindai Management Review, 2. pp. 93-101.

Aroean, Lukman and Sugai, Philip (2013) An Analysis of Anger Responses within the Context of Virtualized Consumption of Hatsune Miku. Advances in Consumer Research, 41. pp. 342-5. ISSN 0098-9258

Aroean, Lukman (2012) Friend or foe:In enjoying playfulness, do innovative consumers tend to switch brand? Journal of Consumer Behaviour, 11 (1). pp. 67-80. ISSN 1472-0817

Conference or Workshop Item

Aroean, Lukman (2016) Are innovative consumers prone to imitation perception? Developing a constructivist innovativeness model of imitation perception. In: Academy of Marketing Science World Marketing Conference, 2016-07-19 - 2016-07-23.

This list was generated on Tue Jul 25 11:46:50 2017 BST.