The democratisation of internet cause marketing communication: A strategic proposition for brand sustainable social impact and doing well by doing right

Wilson, Nih Ndasi, Gosh, Sid and Aroean, Lukman (2013) The democratisation of internet cause marketing communication: A strategic proposition for brand sustainable social impact and doing well by doing right. In: International Conference on Social Responsibility, Ethics and Sustainable Business, 2013-09-05 - 2013-09-06, Bournemouth University.

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Item Type: Conference or Workshop Item (Paper)
Depositing User: LivePure Connector
Date Deposited: 27 Nov 2019 01:24
Last Modified: 26 Jun 2020 23:28
URI: https://ueaeprints.uea.ac.uk/id/eprint/73039
DOI:

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