Consumer Search and Optimal Information

Dogan, Mustafa ORCID: https://orcid.org/0000-0001-9313-8911 and Hu, Ju (2022) Consumer Search and Optimal Information. The RAND Journal of Economics, 53 (2). pp. 386-403. ISSN 0741-6261

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Abstract

This article studies an information design problem in a sequential consumer search environment. Consumers, whose valuation of firms' products is uncertain, observe a noisy signal about the valuation upon being matched with a firm. The goal is to characterize those signal structures that maximize consumer surplus. We show that the consumer-optimal signal structure can be found within the class of conditional unit-elastic demand signal distributions. A rich set of properties and comparative statics of the consumer-optimal signal distributions are also derived.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > School of Economics
UEA Research Groups: Faculty of Social Sciences > Research Groups > Economic Theory
Depositing User: LivePure Connector
Date Deposited: 29 Oct 2024 09:30
Last Modified: 03 Nov 2024 07:30
URI: https://ueaeprints.uea.ac.uk/id/eprint/97239
DOI: 10.1111/1756-2171.12411

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