Social desirability, approval and public good contribution

Fleming, Piers and Zizzo, Daniel John (2011) Social desirability, approval and public good contribution. Personality and Individual Differences, 51 (3). pp. 258-262.

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Abstract

Behaviour in public good experiments is usually attributed partly to rational self-interest and partly to social norms and preferences. This paper examines if sensitivity to social desirability affects public good contribution and in what way. A pre-experimental measure of social desirability (SDS17) was used to match partners in a two-person public good game. Half the participants received experimenter approval based upon their investment. Contrary to predictions, the highest public good investment was by low social desirability participants in the approval condition. Social desirability was not positively related to pro-social behaviour. We consider its relation to experimental and social conformity.

Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > School of Psychology Faculty of Social Sciences > School of Economics
UEA Research Groups:	Faculty of Social Sciences > Research Centres > Centre for Behavioural and Experimental Social Sciences Faculty of Social Sciences > Research Groups > Cognition, Action and Perception Faculty of Social Sciences > Research Groups > Social Cognition Research Group
Depositing User:	LivePure Connector
Date Deposited:	15 Dec 2022 01:24
Last Modified:	08 Aug 2023 16:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/90050
DOI:	10.1016/j.paid.2010.05.028

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