Followers are not followed: Observed group interactions modulate subsequent social attention

Capozzi, Francesca, Becchio, Cristina, Willemse, Cesco and Bayliss, Andrew (2016) Followers are not followed: Observed group interactions modulate subsequent social attention. Journal of Experimental Psychology: General, 145 (5). pp. 531-535. ISSN 0096-3445

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Abstract

We asked whether previous observations of group interactions modulate subsequent social attention episodes. Participants first completed a learning phase with two conditions. In the ‘leader’ condition one of three identities turned her gaze first, followed by the two other faces. In the ‘follower’ condition, one of the identities turned her gaze after the two other faces had first shifted their gaze. Thus, participants observed that some individuals were consistently ‘leaders’ and others ‘followers’ of others’ attention. In the test phase, the faces of ‘leaders’ and ‘followers’ were presented in a gaze cueing paradigm. Remarkably, the ‘followers’ did not elicit gaze cueing. Our data demonstrate that individuals who do not guide group attention in exploring the environment are ineffective social attention directors in later encounters. Thus, the role played in previous group social attention interactions modulates the relative weight assigned to others’ gaze: we ignore the gaze of group followers.

Item Type: Article
Uncontrolled Keywords: social status,social learning,gaze perception,attention
Faculty \ School: Faculty of Social Sciences > School of Psychology
Depositing User: Pure Connector
Date Deposited: 22 Mar 2016 09:36
Last Modified: 08 Oct 2020 23:43
URI: https://ueaeprints.uea.ac.uk/id/eprint/57819
DOI: 10.1037/xge0000167

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