'Be Sleek, be stylish, be yourself': Identity, Interactivity and Mad Men

Warner, Helen (2011) 'Be Sleek, be stylish, be yourself': Identity, Interactivity and Mad Men. In: Previously On: Interdisciplinary Studies on TV Series in the Third Golden Age. FRAME, Revista de Cine de la Biblioteca de la Facultad de Comunicación.

Preview

PDF (previouslyon.pdf) - Published Version Download (5MB) | Preview

Abstract

The paper argues that Mad Men and its interactive online applications offers viewers the symbolic resources necessary for making and remaking of identity in the contemporary era. In particular, I focus on the construction and mediation of female identity represented in the show and its intertexts. In doing so, I seek to contribute to the body of work which examines the concept of identity and its relationship to media as it has been argued that there remains a shortage of scholarship which involves ‘systematic and sustained examination of the actual texts and practices of popular media culture’ (Kellner, 1995: 234).

Item Type:	Book Section
Faculty \ School:	Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies (former - to 2024) Faculty of Arts and Humanities > School of Film and Television Studies (former - to 2012)
UEA Research Groups:	Faculty of Arts and Humanities > Research Groups > Political, Social and International Studies Faculty of Arts and Humanities > Research Groups > Cultural Politics, Communications & Media
Depositing User:	Helen Warner
Date Deposited:	12 Dec 2011 15:39
Last Modified:	28 Jan 2025 10:35
URI:	https://ueaeprints.uea.ac.uk/id/eprint/35638
DOI:

Downloads

Actions (login required)

View Item