Warner, Helen (2011) 'Be Sleek, be stylish, be yourself': Identity, Interactivity and Mad Men. In: Previously On: Interdisciplinary Studies on TV Series in the Third Golden Age. FRAME, Revista de Cine de la Biblioteca de la Facultad de Comunicación.
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Abstract
The paper argues that Mad Men and its interactive online applications offers viewers the symbolic resources necessary for making and remaking of identity in the contemporary era. In particular, I focus on the construction and mediation of female identity represented in the show and its intertexts. In doing so, I seek to contribute to the body of work which examines the concept of identity and its relationship to media as it has been argued that there remains a shortage of scholarship which involves ‘systematic and sustained examination of the actual texts and practices of popular media culture’ (Kellner, 1995: 234).
Item Type: | Book Section |
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Faculty \ School: | Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies Faculty of Arts and Humanities > School of Film,Television and Media University of East Anglia > Faculty of Arts and Humanities > Research Groups > Political, Social and International Studies |
Depositing User: | Helen Warner |
Date Deposited: | 12 Dec 2011 15:39 |
Last Modified: | 10 Dec 2021 00:52 |
URI: | https://ueaeprints.uea.ac.uk/id/eprint/35638 |
DOI: |
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