'Be Sleek, be stylish, be yourself': Identity, Interactivity and Mad Men

Warner, Helen (2011) 'Be Sleek, be stylish, be yourself': Identity, Interactivity and Mad Men. In: Previously On: Interdisciplinary Studies on TV Series in the Third Golden Age. FRAME, Revista de Cine de la Biblioteca de la Facultad de Comunicación.

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Abstract

The paper argues that Mad Men and its interactive online applications offers viewers the symbolic resources necessary for making and remaking of identity in the contemporary era. In particular, I focus on the construction and mediation of female identity represented in the show and its intertexts. In doing so, I seek to contribute to the body of work which examines the concept of identity and its relationship to media as it has been argued that there remains a shortage of scholarship which involves ‘systematic and sustained examination of the actual texts and practices of popular media culture’ (Kellner, 1995: 234).

Item Type: Book Section
Faculty \ School: Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies

Faculty of Arts and Humanities > School of Film,Television and Media
University of East Anglia > Faculty of Arts and Humanities > Research Groups > Political, Social and International Studies
Depositing User: Helen Warner
Date Deposited: 12 Dec 2011 15:39
Last Modified: 22 Apr 2020 09:52
URI: https://ueaeprints.uea.ac.uk/id/eprint/35638
DOI:

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