'Be Sleek, be stylish, be yourself': Identity, Interactivity and Mad Men

Warner, Helen (2011) 'Be Sleek, be stylish, be yourself': Identity, Interactivity and Mad Men. In: Previously On: Interdisciplinary Studies on TV Series in the Third Golden Age. FRAME, Revista de Cine de la Biblioteca de la Facultad de Comunicación.

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Abstract

The paper argues that Mad Men and its interactive online applications offers viewers the symbolic resources necessary for making and remaking of identity in the contemporary era. In particular, I focus on the construction and mediation of female identity represented in the show and its intertexts. In doing so, I seek to contribute to the body of work which examines the concept of identity and its relationship to media as it has been argued that there remains a shortage of scholarship which involves ‘systematic and sustained examination of the actual texts and practices of popular media culture’ (Kellner, 1995: 234).

Item Type:	Book Section
Faculty \ School:	Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies (former - to 2024) Faculty of Arts and Humanities > School of Film and Television Studies (former - to 2012)
UEA Research Groups:	Faculty of Arts and Humanities > Research Groups > Political, Social and International Studies Faculty of Arts and Humanities > Research Groups > Cultural Politics, Communications & Media
Depositing User:	Helen Warner
Date Deposited:	12 Dec 2011 15:39
Last Modified:	24 Sep 2024 07:37
URI:	https://ueaeprints.uea.ac.uk/id/eprint/35638
DOI:

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