Conceptualizing trust in the relationship between sales and marketing

Le Meunier-FitzHugh, K. and Le Meunier-FitzHugh, L. (2008) Conceptualizing trust in the relationship between sales and marketing. In: The proceedings of the Academy of Marketing Conference, 2009-04-01.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019) Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	Lucy Piper
Date Deposited:	18 Mar 2011 16:28
Last Modified:	24 Sep 2024 07:09
URI:	https://ueaeprints.uea.ac.uk/id/eprint/26707
DOI:

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• Conceptualizing trust in the relationship between sales and marketing and the customer. (deposited 13 Jan 2011 10:40)
  • Conceptualizing trust in the relationship between sales and marketing. (deposited 18 Mar 2011 16:28) [Currently Displayed]

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