Elaborating the Motivations and Attitudes Driving Interest in Voluntary Biodiversity Credits

Yakar-Pritchard, Gamze, Greenman, Andrew, Stetkiewicz, Stacia, Dijkstra, Bouwe, Field, Richard and Bowen, Frances (2026) Elaborating the Motivations and Attitudes Driving Interest in Voluntary Biodiversity Credits. Business Strategy and the Environment. ISSN 0964-4733 (In Press)

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Abstract

Global biodiversity loss has prompted the search for new sources of conservation finance, such as voluntary biodiversity credits (VBCs). However, despite optimistic market projections, current uptake of VBCs is limited. Adopting an interpretive approach, we analyse 21 semi-structured interviews with early market actors (buyers, sellers, intermediaries) in the United Kingdom to elaborate the motivations and attitudes fuelling interest in VBCs. Specifically, our findings show the drivers (including economic, environmental, socio-cultural) and barriers (including financial, reputational, methodological, capacity and policy) that are shaping the nascent market for VBCs. Our study has implications for theorising a changing interpretive domain in which biodiversity loss is becoming more central to strategy. We also offer practical implications from our findings on factors affecting market development.

Item Type:	Article
Uncontrolled Keywords:	voluntary biodiversity credits,biodiversity finance,strategy,drivers,barriers
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship
Depositing User:	LivePure Connector
Date Deposited:	12 Feb 2026 16:30
Last Modified:	27 Feb 2026 00:55
URI:	https://ueaeprints.uea.ac.uk/id/eprint/101935
DOI:

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