Items where Research Group is "Marketing, Entrepreneurship and Business Strategy (former - to 2019)

Published

Cook, Gary A. S. and Pandit, Naresh R. (2002) Innovation, small firms and clustering: Insights from the British broadcasting industry. In: New Technology-Based Firms in the New Millennium. Elsevier. ISBN 978-0080441337

Pandit, Naresh R., Cook, Gary A. S. and Swann, G. M. Peter (2002) A comparison of clustering dynamics in the British broadcasting and financial services industries. International Journal of the Economics of Business, 9 (2). pp. 195-224. ISSN 1357-1516

Spickett-Jones, Graham and Eng, T. Y. (2002) An Investigation of the Concept of E-Marketplace in Supply Chain Management. In: Academy of Marketing Conference, 2002-07-01, Nottingham Business School.

Spickett-Jones, Graham, Eng, T. Y. and Weakley, S. (2002) Class Distinction: Brand Experience Event Management for the Mercedes-Benz M Class. In: Academy of Marketing Conference, Nottingham Business School, 2002-01-01.

Spickett-Jones, Graham, Kitchen, P. J. and Barnes, B. R. (2002) Studying Advertising: Trends and Methodologies. In: Academy of Marketing Conference, 2002-07-01, Nottingham Business School.