Studying Advertising: Trends and Methodologies

Spickett-Jones, Graham, Kitchen, P. J. and Barnes, B. R. (2002) Studying Advertising: Trends and Methodologies. In: Academy of Marketing Conference, 2002-07-01, Nottingham Business School.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Depositing User: Anna Flack
Date Deposited: 21 Aug 2012 09:01
Last Modified: 12 Jul 2022 10:30

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