Studying Advertising: Trends and Methodologies

Spickett-Jones, Graham, Kitchen, P. J. and Barnes, B. R. (2002) Studying Advertising: Trends and Methodologies. In: Academy of Marketing Conference, 2002-07-01, Nottingham Business School.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing, Entrepreneurship and Business Strategy (former - to 2019)
Depositing User:	Anna Flack
Date Deposited:	21 Aug 2012 09:01
Last Modified:	12 Jul 2022 10:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/39379
DOI:

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