The Use of Business Modelling Software to Facilitate Active Learning, Challenge-Based Learning and Authentic Assessment on a Taught MSc Entrepreneurship and Innovation Module

Coogan, Thomas and Greenman, Andrew (2025) The Use of Business Modelling Software to Facilitate Active Learning, Challenge-Based Learning and Authentic Assessment on a Taught MSc Entrepreneurship and Innovation Module. In: The Emerald Handbook of Active Learning For Authentic Assessment. Emerald Group Publishing Ltd., pp. 337-352. ISBN 978-1-83797-858

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Abstract

This chapter details and evaluates the aims, implementation and results of the integration of business modelling software into a taught module on an MSc Innovation and Entrepreneurship programme. The software used is an ‘off the shelf’ solution, integrated into an intense 11 week module to facilitate active learning, challenge-based learning and authentic assessment across online/offline, synchronous/asynchronous contexts. On this module, the students learn the ‘theory’ about the processes of establishing and launching a new venture and then work in groups on the ‘practice’, doing business modelling live, turning an idea they have generated in response to a global challenge (currently: ‘digital futures’) into a functioning business model presented as a digital Business Model Canvas (BMC). The authenticity of this output to the entrepreneurial experience is facilitated by the software allowing key hypotheses

Item Type:	Book Section
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship
Depositing User:	LivePure Connector
Date Deposited:	15 Jul 2025 09:34
Last Modified:	15 Jul 2025 09:34
URI:	https://ueaeprints.uea.ac.uk/id/eprint/99921
DOI:	10.1108/978-1-83797-857-120251017

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