The Use of Business Modelling Software to Facilitate Active Learning, Challenge-Based Learning and Authentic Assessment on a Taught MSc Entrepreneurship and Innovation Module

Coogan, Thomas and Greenman, Andrew (2025) The Use of Business Modelling Software to Facilitate Active Learning, Challenge-Based Learning and Authentic Assessment on a Taught MSc Entrepreneurship and Innovation Module. In: The Emerald Handbook of Active Learning For Authentic Assessment. Emerald Group Publishing Ltd., pp. 337-352. ISBN 9781837978588

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Abstract

This chapter details and evaluates the aims, implementation and results of the integration of business modelling software into a taught module on an MSc Innovation and Entrepreneurship programme. The software used is an 'off the shelf' solution, integrated into an intense 11 week module to facilitate active learning, challenge-based learning and authentic assessment across online/offline, synchronous/asynchronous contexts. On this module, the students learn the 'theory' about the processes of establishing and launching a new venture and then work in groups on the 'practice', doing business modelling live, turning an idea they have generated in response to a global challenge (currently: 'digital futures') into a functioning business model presented as a digital Business Model Canvas (BMC). The authenticity of this output to the entrepreneurial experience is facilitated by the software allowing key hypotheses about the business to be tested through desk research and human interactions. These two strands are combined in authentic assessment, whereby the BMC output (group) and the students' reflections on the process (individual) form the assessment for the module, alongside a critical essay on the theory elements (individual). Reflections upon the use of this software in this module will be placed in the context of current debates around active learning, challenge-based learning, authentic assessment and the direction of entrepreneurship education.

Item Type:	Book Section
Uncontrolled Keywords:	business,canvas,identity,model,software,start-up,social sciences(all) ,/dk/atira/pure/subjectarea/asjc/3300
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship
Related URLs:	http://www.scopus.com/inward/record.url?...
Depositing User:	LivePure Connector
Date Deposited:	15 Jul 2025 09:34
Last Modified:	21 Jul 2025 10:14
URI:	https://ueaeprints.uea.ac.uk/id/eprint/99921
DOI:	10.1108/978-1-83797-857-120251017

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