Opinion on climate change policy during the 2024 general election

Geese, Lucas and Kenny, John (2025) Opinion on climate change policy during the 2024 general election. Green Alliance. ISBN 978-1-915754-57-8

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Abstract

In the lead up to the 2024 general election, concerns emerged about whether public support for climate and nature policy was weakening. With political narratives increasingly focused on the costs of net zero and the pace of transition, some argued that environmental ambition risked becoming a political liability. To explore these dynamics, Green Alliance commissioned polling from the Centre for Climate Change and Social Transformation (CAST), using the election as a moment to understand how green policies resonate with voters. Alongside standard opinion polling, CAST ran a candidate choice experiment to assess which campaign messages moved public opinion. This research offers a clear message for policymakers. While public concern about energy bills and security remains real, voters are not turning away from climate action. There is broad political space to advance environmental policy, provided it is framed with care and grounded in the economic and social benefits it can deliver.

Item Type:	Book
Additional Information:	Acknowledgements: This research was enabled by Higher Education Innovation Funding (HEIF) allocated to the University of collaboration with Green Alliance. CAST is a global hub for understanding the crucial role that people play in fighting climate change. It is a cross institutional research centre with world leading expertise in environmental psychology, behaviour change, public engagement, policy, governance, education, communications and more. Its core partners are the University of Bath, the charity Climate Outreach, the University of Manchester, University of East Anglia and Cardiff University and it is funded by the Economic and Social Research Council (ESRC) (grant number ES/S012257/1). East Anglia and committed to the Centre for Climate Change and Social Transformations (CAST).
Uncontrolled Keywords:	climate change,elections,public opinion,political science and international relations,sdg 13 - climate action ,/dk/atira/pure/subjectarea/asjc/3300/3320
Faculty \ School:	Faculty of Science > School of Environmental Sciences University of East Anglia Research Groups/Centres > Theme - ClimateUEA
UEA Research Groups:	University of East Anglia Schools > Faculty of Science > Tyndall Centre for Climate Change Research Faculty of Science > Research Centres > Tyndall Centre for Climate Change Research
Related URLs:	https://green-alliance.org.uk/wp-content...
Depositing User:	LivePure Connector
Date Deposited:	25 Jun 2025 16:30
Last Modified:	29 Jun 2025 06:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/99727
DOI:

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