WaterAid: Representing Development through Art and Developing Artists through Representation

Girling, David and Horton, Sarah (2024) WaterAid: Representing Development through Art and Developing Artists through Representation. In: Routledge Handbook of Arts and Global Development. Routledge, pp. 462-476. ISBN 9781032267661

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Abstract

WaterAid has fostered strong symbiotic relationships with artists for over ten years, gaining increased exposure to new audiences for the charity and artist alike. Focusing on WaterAid UK as a case study, this chapter explores various approaches for non-governmental organisations (NGOs) and charities to collaborate with artists within developing countries and/or the diaspora to represent and communicate global development issues. Drawing on critical theory, this chapter explores the potential benefits and pitfalls of this relationship, providing a model for other organisations and artists who want their work to impact social causes. It examines ways that artists have challenged three main existing paradigms-poverty porn (or shock effect), deliberate positivism, and post-humanitarian communication-by incorporating approaches as diverse as dystopian fairy-tale landscapes and Afrofuturism. Maybe through artists’ collaborations we are witnessing the emergence of a fourth paradigm of humanitarian communication, ‘art for development communication’, which seeks to minimise and counter the criticisms of previous campaigns.

Item Type: Book Section
Uncontrolled Keywords: arts,global development,artist,wateraid,arts and humanities(all),social sciences(all) ,/dk/atira/pure/subjectarea/asjc/1200
Faculty \ School: Faculty of Social Sciences > School of Global Development (formerly School of International Development)
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Depositing User: LivePure Connector
Date Deposited: 22 Oct 2024 08:30
Last Modified: 31 Oct 2024 10:30
URI: https://ueaeprints.uea.ac.uk/id/eprint/97086
DOI: 10.4324/9781003289838-41

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