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Johnston, Keith M. 
ORCID: https://orcid.org/0000-0002-1989-8549
(2008)
"Three times as thrilling!": The lost history of 3-D trailer production, 1953-54.
Journal of Popular Film and Television, 36 (3).
pp. 150-160.
ISSN 1930-6458
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Abstract
This article uses the "lost" history of film and television trailers to reassess the 3-D aesthetic and its place in film history. By reconstructing and analyzing trailers from 1953 and 1954, which educated audiences about the competing 3-D technology, this article reveals a unique perspective on how film studios spoke to their audiences, positioned technology as a star attraction, and used 3-D as a potent weapon in Hollywood's attempt to revise the cinema screen of the 1950s.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | advertising,1950s,3-d,trailers |
| Faculty \ School: | Faculty of Arts and Humanities > School of Film and Television Studies (former - to 2012) |
| UEA Research Groups: | Faculty of Arts and Humanities > Research Groups > British Cinema & Television Faculty of Arts and Humanities > Research Groups > Film, Television and Media |
| Related URLs: | |
| Depositing User: | EPrints Services |
| Date Deposited: | 01 Oct 2010 13:57 |
| Last Modified: | 21 Jul 2023 09:24 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/9652 |
| DOI: | 10.3200/JPFT.36.3.150-160 |
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