"Three times as thrilling!": The lost history of 3-D trailer production, 1953-54

Johnston, Keith M. ORCID: https://orcid.org/0000-0002-1989-8549 (2008) "Three times as thrilling!": The lost history of 3-D trailer production, 1953-54. Journal of Popular Film and Television, 36 (3). pp. 150-160. ISSN 1930-6458

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Abstract

This article uses the "lost" history of film and television trailers to reassess the 3-D aesthetic and its place in film history. By reconstructing and analyzing trailers from 1953 and 1954, which educated audiences about the competing 3-D technology, this article reveals a unique perspective on how film studios spoke to their audiences, positioned technology as a star attraction, and used 3-D as a potent weapon in Hollywood's attempt to revise the cinema screen of the 1950s.

Item Type:	Article
Uncontrolled Keywords:	advertising,1950s,3-d,trailers
Faculty \ School:	Faculty of Arts and Humanities > School of Film and Television Studies (former - to 2012)
UEA Research Groups:	Faculty of Arts and Humanities > Research Groups > British Cinema & Television Faculty of Arts and Humanities > Research Groups > Film, Television and Media
Related URLs:	https://www.tandfonline.com/doi/abs/10.3...
Depositing User:	EPrints Services
Date Deposited:	01 Oct 2010 13:57
Last Modified:	21 Jul 2023 09:24
URI:	https://ueaeprints.uea.ac.uk/id/eprint/9652
DOI:	10.3200/JPFT.36.3.150-160

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