Digitalising specialist smoking cessation support in pregnancy: Views of pregnant smokers

Belderson, Pippa, McDaid, Lisa ORCID: https://orcid.org/0000-0001-5032-2380, Emery, Joanne ORCID: https://orcid.org/0000-0002-8915-7033, Coleman, Tim, Leonardi-Bee, Jo and Naughton, Felix (2024) Digitalising specialist smoking cessation support in pregnancy: Views of pregnant smokers. Nicotine and Tobacco Research. ISSN 1462-2203

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Abstract

Introduction: Unsupported attempts to quit smoking during pregnancy have a low success rate. Chances of quitting successfully are higher with an interpersonal treatment programme but there is low uptake of this in the United Kingdom (UK). Delivering a pregnancy-specific treatment programme digitally may provide an alternative treatment route. This study explored pregnant smokers’ perceptions of barriers and facilitators to using digital cessation support, along with identifying modes of delivery and engagement enhancers. Methods: Semi-structured interviews were carried out with an ethnically and socioeconomically diverse sample of 25 participants with recent experience of attempting to quit smoking in pregnancy, aged 20 – 40, from the UK. An inductive thematic analysis approach was used. Results: Digital smoking cessation support, particularly a smartphone app, for pregnancy was felt to overcome many barriers to engaging with interpersonal support, being viewed as more convenient and non-judgemental, providing better consistency of advice, and enhancing privacy and autonomy. However, some participants felt that removing access to a human could undermine a digital support package and reduce engagement. Popular engagement enhancers included self-monitoring (e.g. digital recording of smoking; smartphone-linked carbon monoxide monitoring), online communities, and remote access to nicotine substitution options. Digital support was viewed as having potential as a stand-alone intervention or working in conjunction with standard interpersonal treatment. Conclusions: The findings support the investigation of a digital support package as both a stand-alone and adjunct to standard interpersonal cessation support in pregnancy to increase the proportion of pregnant smokers who make a supported quit attempt. Implications: In many countries like the UK, there are few smoking cessation options routinely available that provide effective support for smoking cessation in pregnancy. To maximise impact, health services need an effective range of strategies to engage with and support quit attempts made by all pregnant smokers, particularly as interpersonal support options are not often well engaged with. Development of a pregnancy-specific digital support package for smoking cessation in pregnancy may represent a means to help address this gap.

Item Type: Article
Additional Information: Data Availability Statement: The anonymized data that support the findings of this study are available on request from the corresponding author, PB. The data are not publicly available due to ethics restrictions. Funding information: This research was funded by the National Institute for Health Research (NIHR) Program Development Grant NIHR203305.
Uncontrolled Keywords: sdg 3 - good health and well-being ,/dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being
Faculty \ School: Faculty of Medicine and Health Sciences > Norwich Medical School
Faculty of Medicine and Health Sciences > School of Health Sciences
UEA Research Groups: Faculty of Social Sciences > Research Centres > Centre for Research on Children and Families
Faculty of Social Sciences > Research Groups > Child Protection & Family Support
Faculty of Medicine and Health Sciences > Research Centres > Norwich Institute for Healthy Aging
Faculty of Medicine and Health Sciences > Research Groups > Behavioural and Implementation Science
Faculty of Medicine and Health Sciences > Research Groups > Health Promotion
Faculty of Medicine and Health Sciences > Research Centres > Lifespan Health
Depositing User: LivePure Connector
Date Deposited: 31 Jul 2024 18:29
Last Modified: 25 Oct 2024 11:30
URI: https://ueaeprints.uea.ac.uk/id/eprint/96082
DOI: 10.1093/ntr/ntae184

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