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Gao, Ziyi, Cheah, Jun Hwa 
ORCID: https://orcid.org/0000-0001-8440-9564, Lim, Xin-Jean, Liu, Yide and Morrison, Alastair M.
(2024)
Reinvestigating repurchase intentions for travel apps: A comparison of China's various tiers of cities.
Asia Pacific Journal of Tourism Research, 29 (9).
pp. 1033-1062.
ISSN 1094-1665
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Abstract
The intense competition amongst travel apps, regardless of their popularity, has made repurchase intention a critical financial challenge for travel providers. By combining the Stimulus-Organism-Response (S-O-R) framework and the New Economic Geography (NEG) theory, this research examined how city tier disparities influence the experiential features of travel apps and user repurchase intentions. Survey data was acquired from 739 travel app users in China. The findings indicate that a set of context-based experiential features significantly influences utilitarian and hedonic values, and consequently leading to a notable increase in repurchase intentions. In addition, the outcomes of a multigroup analysis revealed that China’s users located in tier 1 city (i.e. Beijing) and tier 3 city (i.e. Kunming) had distinct effects on the hypothesised relationships. Theoretically, the research provides extensive implications to information systems and tourism literatures; whilst offering some actionable insights to travel practitioners.
| Item Type: | Article |
|---|---|
| Additional Information: | Data availability statement: Data will be made available upon reasonable request. |
| Uncontrolled Keywords: | city tier,repurchase intention,travel app,user experience,value,geography, planning and development,tourism, leisure and hospitality management ,/dk/atira/pure/subjectarea/asjc/3300/3305 |
| Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
| Related URLs: | |
| Depositing User: | LivePure Connector |
| Date Deposited: | 18 Jul 2024 16:31 |
| Last Modified: | 08 Aug 2024 00:52 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/95959 |
| DOI: | 10.1080/10941665.2024.2358340 |
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