Chinese Global Brand Values: Exploratory Content Analysis

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Wilson, Jonathan and Brennan, Ross (2011) Chinese Global Brand Values: Exploratory Content Analysis. In: Proceedings of the Academy of Marketing Conference. UNSPECIFIED.

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Item Type:	Book Section
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing
Related URLs:	https://shorturl.at/b6pUX
Depositing User:	LivePure Connector
Date Deposited:	08 Jul 2024 10:30
Last Modified:	08 Jul 2024 10:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/95796
DOI:

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