Teaching International Marketing

Wilson, Jonathan (2021) Teaching International Marketing. In: Teaching Marketing. Edward Elgar Publishing, 255–284. ISBN 9781789907889

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Abstract

This chapter examines the teaching of international marketing. The chapter begins with a discussion on the chronology of international marketing, with key emphasis on how the discipline has dramatically changed since the latter half of the twentieth century. The second part gives a brief overview of authentic learning pedagogy. The chapter culminates with five international marketing exercises. Each one is designed to focus on a particular area of international marketing and briefly highlights an associated authentic learning element. Features include: key takeaways and useful tips to make it straightforward for educators to implement each exercise in the classroom.

Item Type:	Book Section
Uncontrolled Keywords:	2* ,/dk/atira/pure/researchoutput/REFrank/2_
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing
Related URLs:	http://www.scopus.com/inward/record.url?...
Depositing User:	LivePure Connector
Date Deposited:	08 Jul 2024 10:30
Last Modified:	10 Apr 2026 08:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/95794
DOI:	10.4337/9781789907896.00018

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