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Morales, Oswaldo and Cordova, Carlos 
ORCID: https://orcid.org/0000-0001-8797-995X
(2019)
Gastronomy as a National Identity Element:The Peruvian Case.
In:
Diversity within Diversity Management.
Advanced Series in Management, 21
.
Emerald Group Publishing Ltd., pp. 157-174.
ISBN 978-1-78754-821-3
Abstract
Purpose — The aim is to describe the cultural richness of Peruvian racial diversity. The articulating and unifying role of Peruvian gastronomy is highlighted in building a national identity, which acts as a platform for social cohesion. Design/Methodology/Approach — Qualitative analysis is used in order to understand the drivers that enabled a cultural revolution through gastronomy. Findings — Under a vast cultural diversity, gastronomy arises to articulate and unify it into a common sense of national identity and social inclusion. Although Peruvian gastronomic boom started as an initiative of a group of entrepreneurs, it actually has had an impact at society level. Research Limitations/Implications — Ethnographic studies among different social classes and racial groups are needed in order to elucidate the perceptions that they have regarding their social inclusion. At a quantitative level, econometric studies could be conducted to reflect the impact of gastronomy on poverty reduction or on inequality reduction, especially in urban-marginal or rural areas. Practical Implications — Gastronomy is also a business strategy model on the basis of the creation of a cluster as a viable alternative for developing countries. Social Implications — Peruvians no matter their racial heritage or social class are proud of their cousin and of being Peruvians, creating a sense of national union and social inclusion. Originality/Value — The contribution is to highlight the importance of gastronomy as one of the main articulators in the construction of national identity under a racially diverse population. Society, public policy officers, and businesses may benefit from this.
| Item Type: | Book Section |
|---|---|
| Additional Information: | Publisher Copyright: Copyright r 2019 by Emerald Publishing Limited. |
| Uncontrolled Keywords: | culture,diversity,gastronomy,national identity,peru,peruvian food,business, management and accounting(all),sdg 1 - no poverty ,/dk/atira/pure/subjectarea/asjc/1400 |
| Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
| UEA Research Groups: | Faculty of Social Sciences > Research Groups > Strategy and Entrepreneurship |
| Related URLs: | |
| Depositing User: | LivePure Connector |
| Date Deposited: | 07 May 2024 08:30 |
| Last Modified: | 24 Sep 2024 08:27 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/95064 |
| DOI: | 10.1108/S1877-636120190000021009 |
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