When norms collide: The effect of religious holidays on compliance with COVID guidelines

Malhi, Fareena N., Aftab, Zehra and Banuri, Sheheryar (2023) When norms collide: The effect of religious holidays on compliance with COVID guidelines. Journal of Public Health. ISSN 2198-1833

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Aim: This paper investigates the effect of a religious holiday (Eid-ul-Fitr in Pakistan) on compliance behaviour instituted during the COVID-19 pandemic. Longstanding religion-based norms of behaviour during the Eid holidays (traveling to meet family members, praying in large gatherings, hugging) may counteract newly established (and weaker) norms of health-preserving behaviours. Method: We study the impact of Eid-ul-Fitr on compliance with COVID guidelines for a sample of university students. Our effects are identified by unprompted delays in fielding a survey measuring compliance with prescribed behaviours. Results: We find that compliance with guidelines declines immediately after the religious holiday in our sample of students, with no observable decline in other well documented predictors of compliance behaviour (risk perceptions, trust in the authorities). We find that this decline in compliance is largely attributable to male participants, with one important exception. We further confirm our results by conducting robustness checks incorporating matching techniques and a smaller follow-up study where we randomize invitations to the survey. Conclusion: We conclude that amid the pandemic, newly formed norms pertaining to healthcare guidelines (focusing on social-distancing) emerged, and were subsequently undercut by longstanding norms of behaviour following a religious celebration: Eid-ul-Fitr. This paper underscores the fragility of these newly emerged norms, especially when challenged by a more well-entrenched, traditional norm.

Item Type: Article
Uncontrolled Keywords: b55,c22,c99,compliance,coronavirus,d84,d91,gender,pakistan,social norms,z1,public health, environmental and occupational health ,/dk/atira/pure/subjectarea/asjc/2700/2739
Faculty \ School: Faculty of Social Sciences > School of Economics
UEA Research Groups: Faculty of Social Sciences > Research Centres > Centre for Behavioural and Experimental Social Sciences
Faculty of Social Sciences > Research Groups > Behavioural Economics
Faculty of Social Sciences > Research Groups > Environment, Resources and Conflict
Faculty of Social Sciences > Research Groups > Behavioural and Experimental Development Economics
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Depositing User: LivePure Connector
Date Deposited: 18 Apr 2023 10:30
Last Modified: 28 Jun 2023 09:32
URI: https://ueaeprints.uea.ac.uk/id/eprint/91832
DOI: 10.1007/s10389-023-01911-7

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