Use of Virtual Influencers in UK Higher Education: Student Perception and Expert Opinion

Feng, Zhiteng, Yeung, Fannie and Gilbert, Matthew (2021) Use of Virtual Influencers in UK Higher Education: Student Perception and Expert Opinion. In: Academy of Marketing (AM) Conference, 2021-05-26.

Full text not available from this repository. (Request a copy)

Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	LivePure Connector
Date Deposited:	15 Dec 2022 01:11
Last Modified:	15 Dec 2022 01:11
URI:	https://ueaeprints.uea.ac.uk/id/eprint/90035
DOI:

Actions (login required)

View Item