Are helpful reviews more affective or more cognitive? The Moderating Role of Visual Content

Feng, Zhiteng (2018) Are helpful reviews more affective or more cognitive? The Moderating Role of Visual Content. In: 47th European Marketing Academy Annual Conference (EMAC). UNSPECIFIED.

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Item Type:	Book Section
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	LivePure Connector
Date Deposited:	15 Dec 2022 01:02
Last Modified:	15 Dec 2022 01:02
URI:	https://ueaeprints.uea.ac.uk/id/eprint/90011
DOI:

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