The impact of mobile word-of-mouth (mWOM) on consumer decision-making

Feng, Zhiteng (2016) The impact of mobile word-of-mouth (mWOM) on consumer decision-making. In: 45th European Marketing Academy Conference (EMAC). UNSPECIFIED.

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Item Type:	Book Section
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	LivePure Connector
Date Deposited:	15 Dec 2022 01:02
Last Modified:	24 Sep 2024 08:23
URI:	https://ueaeprints.uea.ac.uk/id/eprint/90010
DOI:

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