The impact of mobile word-of-mouth (mWOM) on consumer decision-making

Feng, Zhiteng (2016) The impact of mobile word-of-mouth (mWOM) on consumer decision-making. In: 45th European Marketing Academy Conference (EMAC). UNSPECIFIED.

Full text not available from this repository.
Item Type: Book Section
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: LivePure Connector
Date Deposited: 15 Dec 2022 01:02
Last Modified: 24 Sep 2024 08:23
URI: https://ueaeprints.uea.ac.uk/id/eprint/90010
DOI:

Actions (login required)

View Item View Item