Multa paucis: Multimodal metaphor representation of consumerism across the “Great Recession”

Poppi, Fabio (2016) Multa paucis: Multimodal metaphor representation of consumerism across the “Great Recession”. Doctoral thesis, University of East Anglia.

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Abstract

This dissertation has been developed with the purpose of understanding how multimodal metaphors are perceived in TV commercials and how their ideological implications change in times of emotional and socio-economic turmoil. In this regard, we have developed two different methodological frameworks. The first framework aims to identify metaphors in TV commercials as part of a wider theory of multimodal metaphor processing whereas the second one describes how metaphors can be interpreted as a manifestation of consumerist ideology

Item Type:	Thesis (Doctoral)
Faculty \ School:	Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies
Depositing User:	Chris White
Date Deposited:	13 Dec 2022 11:13
Last Modified:	13 Dec 2022 11:13
URI:	https://ueaeprints.uea.ac.uk/id/eprint/90002
DOI:

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