Tools
Tools
Sajjanhar, A. 
ORCID: https://orcid.org/0000-0002-4124-2626
(2021)
Professionalising election campaigns: The emergence of political consulting.
Economic and Political Weekly, 56 (44).
pp. 33-39.
ISSN 0012-9976
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Abstract
The 2014 and 2019 general elections in India were referred to as “WhatsApp elections,” which had IT cells, bots, and political consultants strategically using data mining tools to build resonant narratives to tell voters what they wanted to hear. By the 2014 national election, the industry was reported to be worth $40–$47 million. Between 2014 and 2018, industry specialists approximated that the number of firms in this market had at least doubled. These unprecedented tools of technological campaigning come with new forms of identifying, targeting, and defining issues of political importance. This article suggests that such developments are turning electoral politics into a thriving business being data-driven, technologically oriented, and having far-reaching implications for democratic processes.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | sociology and political science,economics, econometrics and finance(all),political science and international relations ,/dk/atira/pure/subjectarea/asjc/3300/3312 |
| Faculty \ School: | Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies (former - to 2024) |
| Related URLs: | |
| Depositing User: | LivePure Connector |
| Date Deposited: | 18 Nov 2022 12:30 |
| Last Modified: | 19 Dec 2024 01:08 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/89930 |
| DOI: |
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