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Chopdar, Prasanta Kr, Paul, Justin, Korfiatis, Nikolaos 
ORCID: https://orcid.org/0000-0001-6377-4837 and Lytras, Miltiadis D.
(2022)
Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers.
Journal of Business Research, 140.
pp. 657-669.
ISSN 0148-2963
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Abstract
Building on the stimulus-organism-response (S-O-R) theory, this study identifies and empirically tests the prominence of various technology-related, consumer characteristics, and situational variables (Stimuli) on fostering impulsive habits among mobile shoppers. We further examine the direct and indirect effects of consumer impulsiveness on the use of multiple shopping applications for online purchases. Data collected from 275 mobile shopping application (app) users through an online survey were analyzed using partial least square structural equation modeling (PLS-SEM). Results confirm the significant impact of mobility, personalization, product assortment, and hedonic motivation on impulsiveness, except the app's visual appeal. Impulsiveness was found to be strongly correlated with users' intention to install another shopping app, whereas consumers behavioral intention was a significant precursor of their multiple app usage behavior. The findings apprise managers of the role of impulsiveness in encouraging split loyalty among mobile shoppers and prescribe new strategies for sustained use of shopping platforms.
| Item Type: | Article |
|---|---|
| Additional Information: | Publisher Copyright: © 2021 Elsevier Inc. |
| Uncontrolled Keywords: | hedonic motivation,impulsive shopping habits,mobile shopping apps,personalization,stimulus-organism-response,switching behavior,marketing,sdg 12 - responsible consumption and production,sdg 8 - decent work and economic growth,3* ,/dk/atira/pure/subjectarea/asjc/1400/1406 |
| Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
| Related URLs: | |
| Depositing User: | LivePure Connector |
| Date Deposited: | 10 Mar 2022 10:30 |
| Last Modified: | 19 May 2023 21:31 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/83972 |
| DOI: | 10.1016/j.jbusres.2021.11.031 |
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