The Functions of Data in the Competition between Audiovisual Media and Video Sharing Platforms for Advertising

Broughton Micova, Sally and Jacques, Sabine (2020) The Functions of Data in the Competition between Audiovisual Media and Video Sharing Platforms for Advertising. Journal of Information Policy, 10. pp. 514-548. ISSN 2381-5892

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Abstract

The European Union's (EU) 2018 Audiovisual Media Services Directive attempted to level the playing field upon which video sharing platforms and audiovisual media services compete by evening out advertising and consumer protection rules. Recent competition policy literature identifies data as a source of dominance in platform markets, suggesting its relevance to such situations where platforms compete with other services. Drawing on a study of this playing field involving stakeholder interviews and a comparison of regulatory frameworks, we present a nuanced understanding of imbalances across three distinct functions of data. We consider the policy implications, arguing for more equitable access to insight from aggregate, anonymized data and financial data.

Item Type: Article
Uncontrolled Keywords: video audiovisual media services,platforms,data,advertising,competition policy,communication,law,social sciences (miscellaneous) ,/dk/atira/pure/subjectarea/asjc/3300/3315
Faculty \ School: Faculty of Social Sciences > School of Law
Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies
Related URLs:
Depositing User: LivePure Connector
Date Deposited: 22 Jul 2020 23:41
Last Modified: 12 Jul 2021 00:15
URI: https://ueaeprints.uea.ac.uk/id/eprint/76244
DOI: 10.5325/jinfopoli.10.2020.0514

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