The functions of data in the competition between audiovisual media and video sharing platforms for advertising

Broughton Micova, Sally ORCID: https://orcid.org/0000-0002-2115-0345 and Jacques, Sabine ORCID: https://orcid.org/0000-0001-7708-4407 (2020) The functions of data in the competition between audiovisual media and video sharing platforms for advertising. Journal of Information Policy, 10. pp. 514-548. ISSN 2381-5892

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Abstract

The European Union's (EU) 2018 Audiovisual Media Services Directive attempted to level the playing field upon which video sharing platforms and audiovisual media services compete by evening out advertising and consumer protection rules. Recent competition policy literature identifies data as a source of dominance in platform markets, suggesting its relevance to such situations where platforms compete with other services. Drawing on a study of this playing field involving stakeholder interviews and a comparison of regulatory frameworks, we present a nuanced understanding of imbalances across three distinct functions of data. We consider the policy implications, arguing for more equitable access to insight from aggregate, anonymized data and financial data.

Item Type:	Article
Uncontrolled Keywords:	video audiovisual media services,platforms,data,advertising,competition policy,communication,law,social sciences (miscellaneous) ,/dk/atira/pure/subjectarea/asjc/3300/3315
Faculty \ School:	Faculty of Social Sciences > School of Law Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies (former - to 2024)
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Competition, Markets and Regulation Faculty of Social Sciences > Research Groups > Media, Information Technology and Intellectual Property Law Faculty of Social Sciences > Research Centres > Centre for Competition Policy Faculty of Arts and Humanities > Research Groups > Cultural Politics, Communications & Media Faculty of Arts and Humanities > Research Groups > Policy & Politics
Related URLs:	https://www.jstor.org/stable/10.5325/jin... http://www.scopus.com/inward/record.url?...
Depositing User:	LivePure Connector
Date Deposited:	22 Jul 2020 23:41
Last Modified:	13 Dec 2024 01:30
URI:	https://ueaeprints.uea.ac.uk/id/eprint/76244
DOI:	10.5325/jinfopoli.10.2020.0514

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