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Nuseir, Hamzeh, McKenna, Brad 
ORCID: https://orcid.org/0000-0002-2219-7508 and Harrington, Tomás ORCID: https://orcid.org/0000-0003-3351-3331
(2020)
Gathering Customer Insights from Social Media: The Impact on Operations and Supply Chains.
In:
Americas Conference on Information Systems.
UNSPECIFIED.
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Abstract
The purpose of this study is to understand what insights could be gathered from customer posts on social media that would benefit operations and supply chains. This research analyses social media posts to uncover the themes that could be related to new product development (NPD) and the design of ‘end-to-end’ supply chains. Consumer posts will be analysed from social media platforms of two well-known multinational food and beverage companies. Social media analytics can be used to gather knowledge and intelligence for organisations aiming to have consumer-centric supply chains.
| Item Type: | Book Section |
|---|---|
| Faculty \ School: | Faculty of Social Sciences > Norwich Business School |
| UEA Research Groups: | Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management |
| Related URLs: | |
| Depositing User: | LivePure Connector |
| Date Deposited: | 01 Jul 2020 23:34 |
| Last Modified: | 24 May 2023 05:54 |
| URI: | https://ueaeprints.uea.ac.uk/id/eprint/75860 |
| DOI: |
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