When product scarcity backfires: consumer anger and brand switching

Usrey, Bryan and Birgalia, Alessandro (2019) When product scarcity backfires: consumer anger and brand switching. In: American Marketing Association, 2019-02-22 - 2019-02-24.

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Item Type: Conference or Workshop Item (Poster)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: LivePure Connector
Date Deposited: 26 Feb 2020 09:05
Last Modified: 31 Jul 2020 23:54
URI: https://ueaeprints.uea.ac.uk/id/eprint/74321
DOI:

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