When product scarcity backfires: consumer anger and brand switching

Usrey, Bryan and Birgalia, Alessandro (2019) When product scarcity backfires: consumer anger and brand switching. In: American Marketing Association, 2019-02-22 - 2019-02-24.

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Item Type:	Conference or Workshop Item (Poster)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Centres > Centre for Behavioural and Experimental Social Sciences Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	LivePure Connector
Date Deposited:	26 Feb 2020 09:05
Last Modified:	20 Jun 2023 14:37
URI:	https://ueaeprints.uea.ac.uk/id/eprint/74321
DOI:

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