False positives: How double-sided review systems affect consumers’ rating valence

Usrey, Bryan and Grau, Antje (2019) False positives: How double-sided review systems affect consumers’ rating valence. In: American Marketing Association, 2019-02-22 - 2019-02-24.

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Item Type: Conference or Workshop Item (Poster)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: LivePure Connector
Date Deposited: 26 Feb 2020 09:05
Last Modified: 05 May 2020 00:16
URI: https://ueaeprints.uea.ac.uk/id/eprint/74319
DOI:

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