What??!! I cannot get it from you??!! I will get it from your competitor instead! When product scarcity leads to anger and brand switching

Usrey, Bryan and Biraglia, Alessandro (2019) What??!! I cannot get it from you??!! I will get it from your competitor instead! When product scarcity leads to anger and brand switching. In: Society of Consumer Psychology, 2019-02-28 - 2019-03-02.

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Item Type: Conference or Workshop Item (Poster)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Depositing User: LivePure Connector
Date Deposited: 26 Feb 2020 09:05
Last Modified: 29 Jun 2020 23:28
URI: https://ueaeprints.uea.ac.uk/id/eprint/74317
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