What??!! I cannot get it from you??!! I will get it from your competitor instead! When product scarcity leads to anger and brand switching

Usrey, Bryan; Biraglia, Alessandro

What??!! I cannot get it from you??!! I will get it from your competitor instead! When product scarcity leads to anger and brand switching

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Usrey, Bryan and Biraglia, Alessandro (2019) What??!! I cannot get it from you??!! I will get it from your competitor instead! When product scarcity leads to anger and brand switching. In: Society of Consumer Psychology, 2019-02-28 - 2019-03-02.

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Item Type:	Conference or Workshop Item (Poster)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Centres > Centre for Behavioural and Experimental Social Sciences Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	LivePure Connector
Date Deposited:	26 Feb 2020 09:05
Last Modified:	29 Jan 2025 00:11
URI:	https://ueaeprints.uea.ac.uk/id/eprint/74317
DOI:

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