An exploration of the Indonesian public perceptions of the ethics of tobacco advertising

Tjandra, Nathalia, Aroean, Lukman and Prabandari, Yayi (2019) An exploration of the Indonesian public perceptions of the ethics of tobacco advertising. In: World Social Marketing Congress, 2019-06-04 - 2019-06-05.

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Abstract

This paper aims to explore the Indonesian public perceptions of the ethics of tobacco advertising. Six focus groups and thirty personal interviews were conducted in eight urban villages in Yogyakarta, Indonesia to gather data.

Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	LivePure Connector
Date Deposited:	27 Nov 2019 01:24
Last Modified:	21 Jun 2024 23:43
URI:	https://ueaeprints.uea.ac.uk/id/eprint/73028
DOI:

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