Are impulsive buying and brand switching satisfactory and emotional?

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Aroean, Lukman (2011) Are impulsive buying and brand switching satisfactory and emotional? In: Academy of Marketing, 2011-07-05 - 2011-07-07, University of Liverpool.

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Abstract

This study draws attention to a common concern about buying impulsiveness, by investigating this phenomenon in relation to satisfaction, emotion and the tendency to switch brand. A survey among 287 respondents who were randomly invited was analyzed using structural equation modelling with three different analytical models. Results show that the specific predisposition of getting emotionally involved does not encourage either the emotion-laden impulsive buying behaviour or the exploratory behaviour of switching brand. However, the trait does moderate the satisfactory likelihood of switching brand.

Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
UEA Research Groups:	Faculty of Social Sciences > Research Groups > Marketing
Depositing User:	LivePure Connector
Date Deposited:	27 Nov 2019 01:24
Last Modified:	24 Sep 2024 07:22
URI:	https://ueaeprints.uea.ac.uk/id/eprint/73019
DOI:

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