When Private Information Settles the Bill:Money and Privacy in Google’s Market for Smartphone Applications

Kummer, Michael and Schulte, Patrick (2019) When Private Information Settles the Bill:Money and Privacy in Google’s Market for Smartphone Applications. Management Science, 65 (8). 3470–3494. ISSN 0025-1909

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Abstract

We shed light on a money-for-privacy trade-off in the market for smartphone applications (“apps”). Developers offer their apps at lower prices in return for greater access to personal information, and consumers choose between low prices and more privacy. We provide evidence for this pattern using data from 300,000 apps obtained from the Google Play Store (formerly Android Market) in 2012 and 2014. Our findings show that the market's supply and demand sides both consider an app's ability to collect private information, measured by the apps's use of privacy-sensitive permissions: (1) cheaper apps use more privacy-sensitive permissions; (2) given price and functionality, demand is lower for apps with sensitive permissions; and (3) the strength of this relationship depends on contextual factors, such as the targeted user group, the app's previous success, and its category. Our results are robust and consistent across several robustness checks, including the use of panel data, a difference-in-differences analysis, “twin” pairs of apps, and various measures of privacy-sensitivity and app demand.

Item Type: Article
Uncontrolled Keywords: android,demand for private information,mobile applications,permissions,privacy,supply,strategy and management,management science and operations research ,/dk/atira/pure/subjectarea/asjc/1400/1408
Faculty \ School: Faculty of Social Sciences > School of Economics
Related URLs:
Depositing User: LivePure Connector
Date Deposited: 31 Jul 2018 15:30
Last Modified: 25 Jun 2020 00:25
URI: https://ueaeprints.uea.ac.uk/id/eprint/67900
DOI: 10.1287/mnsc.2018.3132

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