The question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue

Smith Maguire, Jennifer, Watson, David and Lang, John (2017) The question of ‘alternatives’ within food and drink markets and marketing: introduction to the special issue. Journal of Marketing Management, 33 (7-8). pp. 495-501. ISSN 0267-257X

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Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Pure Connector
Date Deposited:	16 Jan 2018 16:30
Last Modified:	06 Feb 2025 07:37
URI:	https://ueaeprints.uea.ac.uk/id/eprint/65952
DOI:	10.1080/0267257X.2017.1328906

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