“The Review is Sponsored by”: The Effect of Sponsorship Disclosure on Blog Loyalty

Gerrath, Maximilian H.E.E and Usrey, Bryan (2016) “The Review is Sponsored by”: The Effect of Sponsorship Disclosure on Blog Loyalty. In: Association for Consumer Research, 2016-10-27.

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Item Type:	Conference or Workshop Item (Paper)
Faculty \ School:	Faculty of Social Sciences > Norwich Business School
Depositing User:	Pure Connector
Date Deposited:	13 Sep 2017 05:10
Last Modified:	25 Aug 2022 11:11
URI:	https://ueaeprints.uea.ac.uk/id/eprint/64851
DOI:

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