“The Review is Sponsored by”: The Effect of Sponsorship Disclosure on Blog Loyalty

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Gerrath, Maximilian H.E.E and Usrey, Bryan (2016) “The Review is Sponsored by”: The Effect of Sponsorship Disclosure on Blog Loyalty. In: Association for Consumer Research, 2016-10-27.

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Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Centres > Centre for Behavioural and Experimental Social Sciences
Faculty of Social Sciences > Research Groups > Marketing
Depositing User: Pure Connector
Date Deposited: 13 Sep 2017 05:10
Last Modified: 20 Jun 2023 14:37
URI: https://ueaeprints.uea.ac.uk/id/eprint/64851
DOI:

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