Switching Energy Suppliers: It’s Not All About the Money

Deller, David ORCID: https://orcid.org/0000-0001-7398-6083, Giulietti, Monica, Loomes, Graham, Waddams Price, Catherine, Moniche Bermejo, Ana and Jeon, Joo Young (2017) Switching Energy Suppliers: It’s Not All About the Money.

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Liberalised retail energy markets present an apparent puzzle: when offered the chance to buy a homogeneous product at a lower price, many consumers appear to leave ‘money on the table’. We observe the decisions made by over 7,000 consumers in a collective switching exercise and find that seemingly suboptimal consumer behaviour may be understood better if a sufficiently rich range of non-monetary ‘switching costs’ are identified. We discuss some policy implications for the expectations of consumer response in designing and regulating markets.

Item Type: Article
Uncontrolled Keywords: sdg 12 - responsible consumption and production ,/dk/atira/pure/sustainabledevelopmentgoals/responsible_consumption_and_production
Faculty \ School: Faculty of Social Sciences > Norwich Business School
Faculty of Social Sciences > School of Economics
UEA Research Groups: Faculty of Social Sciences > Research Centres > Centre for Competition Policy
Faculty of Social Sciences > Research Groups > Responsible Business Regulation Group
Related URLs:
Depositing User: Pure Connector
Date Deposited: 26 Aug 2017 05:09
Last Modified: 20 Jun 2023 15:07
URI: https://ueaeprints.uea.ac.uk/id/eprint/64687

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