A Comparison of the Wholesale Structure and the Agency Structure in Differentiated Markets

Lu, Liang (2015) A Comparison of the Wholesale Structure and the Agency Structure in Differentiated Markets.

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Abstract

We compare the wholesale structure and the agency structure characterizing a supply and distribution chain in a bilateral duopoly model with differentiation, based on which we examine firms’ preferences over the two structures. Suppliers gain from the wholesale structure whereas retailers are better off under the agency structure as long as the degree of differentiation at supplier level is not too low. That is, while the high degrees of differentiation at one level of the market in general benefit firms at that level and harm firms at the other level under the wholesale structure, the two parties’ incentives are better aligned under the agency structure.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > School of Economics
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Depositing User: Pure Connector
Date Deposited: 29 Jun 2017 08:32
Last Modified: 21 Apr 2020 15:31
URI: https://ueaeprints.uea.ac.uk/id/eprint/63975
DOI:

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