Bring back the Audience:A Discussion of the Lack of Audience Research in the Field of Media Development

Scott, Martin and Dietz, Christoph (2016) Bring back the Audience:A Discussion of the Lack of Audience Research in the Field of Media Development. Global Media Journal, 6 (2). ISSN 2196-4807

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Abstract

This paper strives to highlight the significant lack of audience research in the field of media development and the consequences of this gap – both for project design and policy making – but also for broader efforts to integrate media into governance debates. Whilst this lack of evidence has been noted before, a number of recently published scoping reviews of the relevant literature now enable us to discuss, in detail, the extent and nature of this gap in our knowledge.

Item Type: Article
Faculty \ School: Faculty of Social Sciences > School of International Development
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Depositing User: Pure Connector
Date Deposited: 08 Jun 2017 05:07
Last Modified: 22 Jul 2020 01:35
URI: https://ueaeprints.uea.ac.uk/id/eprint/63700
DOI:

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