Bring back the audience: A discussion of the lack of audience research in the field of media development

Scott, Martin ORCID: https://orcid.org/0000-0001-6744-443X and Dietz, Christoph (2016) Bring back the audience: A discussion of the lack of audience research in the field of media development. Global Media Journal, 6 (2). ISSN 2196-4807

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Abstract

This paper strives to highlight the significant lack of audience research in the field of media development and the consequences of this gap – both for project design and policy making – but also for broader efforts to integrate media into governance debates. Whilst this lack of evidence has been noted before, a number of recently published scoping reviews of the relevant literature now enable us to discuss, in detail, the extent and nature of this gap in our knowledge.

Item Type:	Article
Faculty \ School:	Faculty of Social Sciences > School of Global Development (formerly School of International Development)
UEA Research Groups:	Faculty of Social Sciences > Research Groups > The State, Governance and Conflict Faculty of Arts and Humanities > Research Groups > Cultural Politics, Communications & Media
Related URLs:	https://www.db-thueringen.de/servlets/MC...
Depositing User:	Pure Connector
Date Deposited:	08 Jun 2017 05:07
Last Modified:	05 May 2023 23:59
URI:	https://ueaeprints.uea.ac.uk/id/eprint/63700
DOI:

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