Up, close and personal: the new Front National visual strategy under Marine Le Pen

Dumitrescu, Delia (2017) Up, close and personal: the new Front National visual strategy under Marine Le Pen. French Politics, 15 (1). 1–26. ISSN 1476-3419

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Abstract

Extensive analyses of Marine Le Pen’s media interventions as leader of the French Front National have revealed mostly rhetorical differences from her father’s discourse. In particular, despite Marine Le Pen’s professed openness toward women and their policy concerns, and despite her professed intention to transform the FN into party suitable for government, there has been little progress in these directions. However, the FN’s visual discourse has been all but ignored by the scholarly analysis, despite the fact that campaign visuals encode significant social and political information. This paper finds that the FN candidates’ visual presentation has undergone major transformations from the 2007 to the 2012 legislative elections. Specifically FN candidates in 2012 are more likely to visually portray themselves like mainstream party candidates. Compared to the 2007 elections, women candidates, in particular, were more likely to visually promote their personal qualities in 2012, in some respects more than 2012 men candidates.

Item Type:	Article
Uncontrolled Keywords:	france,front national,visual strategy,le penelection,sdg 14 - life below water ,/dk/atira/pure/sustainabledevelopmentgoals/life_below_water
Faculty \ School:	Faculty of Arts and Humanities > School of Politics, Philosophy, Language and Communication Studies
UEA Research Groups:	Faculty of Arts and Humanities > Research Groups > Cultural Politics, Communications & Media Faculty of Arts and Humanities > Research Groups > Political, Social and International Studies
Related URLs:	http://link.springer.com/10.1057/s41253-...
Depositing User:	Pure Connector
Date Deposited:	14 Dec 2016 00:06
Last Modified:	21 Jul 2023 09:44
URI:	https://ueaeprints.uea.ac.uk/id/eprint/61702
DOI:	10.1057/s41253-016-0012-7

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