How category reporting can improve fundraising

Cartwright, Edward and Patel, Amrish (2013) How category reporting can improve fundraising. Journal of Economic Behavior & Organization, 87. pp. 73-90. ISSN 0167-2681

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Many fundraisers report donations using categories such as more than £ 1000, more than £ 10,000, etc. One naturally wonders how we should categorise donations and whether categorising raises more than simple uncategorised reporting. To answer these questions, we employ a signalling game framework in which both the donor's donation and his benefits of being in a higher category are determined endogenously. We find that categorised reporting can always improve fundraising. Both high and low category thresholds can increase donations, with prior beliefs determining which is better. While categorising can lead to the existence of a low donation equilibrium, it is less problematic if signalling benefits are low.

Item Type: Article
Uncontrolled Keywords: category reporting,esteem,fundraising,signalling
Faculty \ School: Faculty of Social Sciences > School of Economics
UEA Research Groups: Faculty of Social Sciences > Research Groups > Economic Theory
Faculty of Social Sciences > Research Centres > Centre for Behavioural and Experimental Social Sciences
Faculty of Social Sciences > Research Groups > Behavioural Economics
Depositing User: Pure Connector
Date Deposited: 24 Sep 2016 00:13
Last Modified: 20 Apr 2023 00:10
DOI: 10.1016/j.jebo.2013.01.003

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