Chaotic worlds: an analysis of World of Warcraft

McKenna, Brad ORCID:, Gardner, Lesley and Myers, Michael (2010) Chaotic worlds: an analysis of World of Warcraft. In: Americas Conference on Information Systems, 2010-08-12 - 2010-08-15.

[thumbnail of AMCIS 2010 McKenna et al]
PDF (AMCIS 2010 McKenna et al) - Published Version
Download (189kB) | Preview


Virtual worlds provide new forms of collaboration and social interaction. The World of Warcraft (WoW) is one such virtual world. It is the most popular example of what is called a Massively Multiplayer Online Role Playing Game (MMORPG). In this paper, we analyze players’ outcomes with WoW using chaos theory. Our paper suggests that players are highly sensitive to initial conditions which are impacted by style of play and the social structure of groups.

Item Type: Conference or Workshop Item (Paper)
Faculty \ School: Faculty of Social Sciences > Norwich Business School
UEA Research Groups: Faculty of Social Sciences > Research Groups > Innovation, Technology and Operations Management
Related URLs:
Depositing User: Pure Connector
Date Deposited: 20 Apr 2016 12:02
Last Modified: 21 Dec 2022 17:30


Downloads per month over past year

Actions (login required)

View Item View Item